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Villa Promise in the evening with the pool lit up

Reference project · Mundara for HostsMarketing for villas and holiday rentals

Villa Promise. Booked on its own website.

Brand and website for a holiday villa in Primošten, Croatia. Guests see which days are free, get the price for their dates and book directly with the owner.

Location
Primošten, Croatia
Services
Brand, website, direct booking
Languages
English and German
Status
Online, own domain to follow

The project. Brief, idea, delivery.

  • Brief

    The villa is rented out through booking platforms. There, every booking costs commission, and the house sits among countless other listings.

  • Idea

    A presence of its own that feels as calm and bright as the house itself. And a booking that happens on the villa’s own website rather than on someone else’s.

  • Delivery

    Logo and colour palette, website in English and German, a booking area of its own with calendar and price, location with routes and travel times, house rules and booking terms, structured data for Google.

  • Services

    Logo & branding · Web design · Copy in English and German · Direct booking via Smoobu · SEO basics.

The brand. Primošten as a mark.

The project covers the whole brand: logo with wordmark, symbol, monogram and seal. The symbol shows the old town of Primošten on its peninsula. The website colours take up limestone, sand and terracotta; the gold comes from the logo.

Colours

  • Champagne#F3EAE2
  • Sand#E5D1C4
  • Limestone#C6B4A0
  • Gold#B4A082
  • Terracotta#AB6949
  • Espresso#473B2D

Website typeface: Poppins

Taken further. From the logo to the bottle.

A mark works when it sits the same everywhere. As an idea, we carried the brand beyond the website onto a bottle of olive oil: the same Primošten emblem, the same typeface, the same colours. A bottle like this can sit in the house as a welcome or travel home as a gift – a detail guests connect with the villa.

  • The same emblem and typeface as on the website
  • Label in the brand's style: Primošten, Dalmatia, cold pressed
  • Designed as a concept and rendered photorealistically – not a product yet
Concept: a bottle of olive oil in the Villa Promise identity – green glass, a gold cap and a cream label with the Primošten emblem, the brand's typeface and colours.

How it all connects. One calendar for every channel.

Guests book on the website, while Airbnb and Booking.com keep running. Smoobu keeps every calendar in sync, and our booking bridge pulls free days and prices onto the site live. So there are no double bookings.

  • Guests (search and book) – villa-promise.com: book direct
  • Webflow (pages, copy, images) – villa-promise.com: content
  • Booking bridge (Cloudflare) – villa-promise.com: request
  • Smoobu (one calendar, prices) – Booking bridge: free days, price
  • Airbnb – Smoobu: sync
  • Booking.com – Smoobu: sync
  • Owner (no commission) – Smoobu: booking

Book direct. No detour via a platform.

Guests pick their dates in the website’s calendar. Free and booked days come live from Smoobu, the calendar sync for the website, Airbnb and Booking. So there are no double bookings.

  • Price for the chosen dates, final cleaning included
  • Minimum stay of five nights, seven in July and August
  • Designed in the style of the site instead of a third-party booking widget
  • Bookings via the website go to the owner with no commission
Villa Promise booking area with a two-month calendar and fields for guests
Villa Promise booking calendar on a phone

The location. At a glance, with routes and times.

Old town and beaches on foot, Šibenik and Split Airport by car: every route with its time and a matching icon. Guests see at once what awaits them.

  • Old town: 15 minutes on foot
  • Beaches: 10 minutes on foot
  • Šibenik: 30 minutes by car
  • Split Airport: 50 minutes by car
Location section of Villa Promise with travel times and a view of Primošten
Travel times to the old town, beaches, Šibenik and the airport on a phone

Good to know. In English and German.

Check-in, minimum stay, cancellation, deposit and house rules are summed up on the page, with the full booking terms behind them. The whole website is available in English and German, with a language switch on every page.

The “Good to know” section of Villa Promise with check-in, minimum stay and cancellation
The essentials before arrival on a phone

The house. 440 m² for up to ten guests.

  • Villa Promise in the evening with the pool lit up
    The villa in the evening
  • Bright living area that opens onto the pool
    Living area opening onto the pool
  • Living room with a large sofa and floor-to-ceiling windows
    Living room with floor-to-ceiling windows

Mobile first. Built for phones, not just adapted.

Home page, rooms and booking are designed for phones: large tap targets, a calendar you can use with one hand, and nothing missing compared with the desktop.

  • Villa Promise home page on a phone

    Home page

  • Section about the rooms on a phone

    The house

  • Booking calendar on a phone

    Booking

  • The essentials before arrival on a phone

    Good to know

  • Accessibility 97
  • Performance 94
  • SEO 100
  • Best Practices 100

Cleanly built.

Speed, accessibility, SEO and clean code — checked by Google.

Measured with Google Lighthouse · Desktop · October 2026

More on this. The services behind the project.

  • Mundara for Hosts

    Marketing for villas and holiday rentals: your own website with direct booking, photo and video, 360° tour.

  • Logo & branding

    A mark, colours and type that work together, from the logo to the business card.

  • Web design

    Websites that load fast, work on phones and bring in enquiries.

Sounds good? Then let’s talk.

Call us or drop us a line about what you have in mind. We’ll work out what you need, what it costs and what happens next. No obligation, no preparation needed.

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